More Olympics

Our third involvement with the Olympics was when we produced a Sales Promotion Video Program for SONY. This program featured SONY's involvement in the Olympic Winter Games. SONY was not only the supplier to CBS of most of the production and postproduction equipment, SONY was also selected to integrate the entire CBS television system in the International Broadcast Center. CCC's program for SONY included on site interviews with top CBS personnel. With Olympic speed turn-around, the SONY story was delivered in the hands of the SONY sales force (6000 strong) while the games were still fresh in everyone's mind.